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I transform complex user needs, business problems and workflows into clear, intuitive products

A Product Designer specialising in B2B, SaaS, Enterprise software and redesigning operational workflows — from early ambiguity to shipped products

RECENT

5-6 months

How we replaced Trello with a system for faster shipping and clearer ownership

A product design case study in turning operational complexity into a scalable workflow.

MINI

3 months

3,000 orders a day was the ceiling

I redesigned the core workflow for handheld scanners, helping the operation reach 4,500 orders/day with less than 1% error.

5 months

15,000+ midwives as users. One journey that needed to work without friction

I helped improve the NHS Maternity Exemption service by simplifying how healthcare professionals secure free-prescription entitlement for expectant mothers.

SMALL BITES

2 weeks

​Making 50+ pages feel effortless to navigate through a sidebar

2 weeks

1 table. 5 teams. Completely different ways of finding what matters.

WORK IN PROGRESS

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